The location attracts visitors that are going to the convention center and all four major attractions including Disney, Universal, SeaWorld and I-drive. The homes feature better finishes and more ensuites compared to most short-term rental communities in Orlando.
Having more ensuites is definitely a huge differential, especially for people traveling in large groups. Another differential is that this community allows longer stays (more than 30 days) in contrast to most other new short-term rental communities which allow a maximum of 30 day stay (including for homeowners).
Comps source: KeyData, the most reliable short-term rental data provider in America.